PRINT AINT DEAD
BACKGROUND
Design for print is a passion. Not only do we have extensive knowledge of print styles and the processes that go with it but we love the way print makes a tangible difference to any brand or marketing material.
CASE STUDY
Likes, clicks and impressions are fine for racking up the analytics, but print enables something unique; an opportunity to connect with your audience physically as an extension of your brand. The quality of the paper stock and finish is a reflection of the quality of your brand. Choosing responsibly sourced materials, and showing off the accreditation, demonstrates your brand values.
To some the printing journey is just a click of a button, but for us it’s a welcome process, and one that starts with observing all possible options to find the best solution. Once we’ve sourced and agreed the best print specification from one of our trusted print partners, we run through quality control to ensure all imagery has the correct DPI and colour profile before sending the artwork to print. We’re involved throughout the whole process; from receiving colour matching proofs, observing jobs on the press; and even co-ordinating delivery. We do this for two reasons; we love that organic feeling of holding something in your hands (oh, and the smell of freshly printed inks!) and we understand the importance of getting print right because, unlike a social media post, you can’t just remove a 20,000 print run on brochures.